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Amsterdam Standard Series Acrylic - Permanent Red Violet Light, 120 ml Tube

Acrylic

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$6.95

Blick Art Materials · recorded Oct 21, 2026, 11:00 AM UTC

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Product details
Size
120 ml
Blick SKU
00643-3823
About this product range
  • Bold, versatile acrylics for artists at any level
  • 102 modern and traditional colors
  • High-grade pigments and 100% acrylic emulsion
  • Balanced body retains subtle texture
  • Excellent lightfastness and long-term durability

Amsterdam Standard Series Acrylics combine brilliant color, great handling, and exceptional flexibility for artists at any stage, from students and hobbyists to seasoned pros. Available in 102 colors, including both modern and traditional pigments, you’ll find a wide range of opacities—perfect for layering, glazing, and precise color control.

These medium-viscosity paints offer an easy, consistent flow straight from the tube. Their smooth, full bodied texture holds expressive brushwork and subtle textures beautifully. Use them on their own or extend their versatility with your favorite acrylic mediums. Known for excellent lightfastness and durability, these paints are built to perform across all painting styles and techniques, from fine art to murals, illustration, and mixed media.

Proudly made in the Netherlands.

Pigment information

General reference notes about pigments can describe other media (such as oil). They do not verify this product’s exact formulation or behavior.

Quinacridone Magenta

Pigment code
PR122
Type
organic, quinacridone
Chemical formula
C22H16N2O2
Properties
Quinacridone Magenta is a semi-transparent and powerful bluish red with an impressive mixing range. It makes an excellent glazing color and is one of the bluest of the Quinacridone colors. The pigment's properties vary considerably, depending on how it is ground. Quinacridone pigments have relatively low tinting strength in general. For this reason, quinacridone colors are often expensive, because more pigment is required in the formulation.
Permanence
Quinacridone Magenta offers very good lightfastness in most media, but some have argued that it is less lightfast in watercolor form. Although Quinacridone Magenta received only a passing grade of "fair" under ASTM test protocols, other test results have rated the pigment very good to excellent. Transparent reddish violet pigments in general have more problems with lightfastness than any other range of colors. PR122 is often used as the Magenta of CMYK (four color) process printing because it offers a better tradeoff between tinting strength and lightfastness than other pigments in its class.
Toxicity
Quinacridone Magenta has no acute hazards. Overexposure to quinacridone pigments may cause skin irritation. Quinicridone pigments contain a compound found to be a skin, eye, and respiratory irritant.
History
Quinacridone Magenta came from a red violet aniline dye that was first produced in 1858 by Natanson. It was called Magenta to commemorate a battle in Magenta, Italy. Over time, Magenta became the standard color name for a deep, violet red. Although quinacridone compounds became known in the late 19th century, methods of manufacturing so as to make them practical for use as commercial pigments did not begin until the 1950s. PR122 has become particularly popular in the formulation of Magenta for CMYK process printing.
Description
Acra Red, Quinacridone Violet (PV19), Thalo Red Rose.

Titanium White

Pigment code
PW6
Type
inorganic
Chemical name
titanium dioxide
Chemical formula
TiO2
Properties
Titanium White is the most brilliant of the white pigments. It is considered an all purpose oil color useful in all techniques and the best all around white. Its masstone is neither warm nor cool, placing it somewhere between Lead White and Zinc White. It is less prone to cracking and yellowing than Lead White, but it still yellows easily. Titanium White dries slowly in oil form, more slowly than Lead White but more quickly than Zinc White. It is opaque in oil and acrylic forms and semi-opaque in watercolor form. This pigment has good chemical stability, and its tinting strength is superior to both Lead White and Zinc White.
Permanence
Titanium White has excellent permanence and lightfastness.
Toxicity
Titanium dioxide is highly stable and is regarded as non-toxic.
History
Titanium is the ninth most abundant element in the Earth's crust, however mineral deposits that are economical to mine are less common. Titanium dioxide was first discovered in 1821, although it could not be mass produced until 1919. Widespread use of the pigment began in the 1940s. Since that time, it has become the most commonly used white pigment. The name comes from the Latin word Titan, the name for the elder brother of Kronos and ancestor of the Titans, and from the Greek word tito, meaning day or sun.

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