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Natural Earth PaintMediums

Natural Earth Paint Earth & Mineral Pigment - Titanium White Rutile, 3 oz

Pigment

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  • Blick Art Materials
    $5.62 USDShop
    Recorded Oct 21, 2026, 1:23 PM UTC

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Product details
Blick SKU
00523-1023
About this product range
  • Professional-quality dry pigments
  • Brilliant earth colors for creating custom mediums
  • Archival, lightfast, and eco-friendly
  • Free from additives, fillers, and heavy metals
  • Sustainably sourced with zero-waste packaging

Natural Earth Paint’s Earth & Mineral Pigments offer artists the world’s most permanent colors in their purest form—completely free of fillers, stabilizers, solvents, preservatives, or synthetic additives. From warm ochres to luminous ultramarine, these finely ground pigments boast exceptional permanence. When properly stored, they remain impervious to fading and degradation, offering artists unparalleled purity and the longest-lasting color performance.

Sustainably sourced from small quarries worldwide and expertly ground in Ashland, Oregon, this collection was developed to help artists maintain a non-toxic studio. Mix them with a range of binders to create your own non-toxic, eco-conscious art media—from oil watercolor paints to gouache, egg tempera, inks, encaustics, and even modeling clays.

Pigment information

General reference notes about pigments can describe other media (such as oil). They do not verify this product’s exact formulation or behavior.

Titanium White

Pigment code
PW6
Type
inorganic
Chemical name
titanium dioxide
Chemical formula
TiO2
Properties
Titanium White is the most brilliant of the white pigments. It is considered an all purpose oil color useful in all techniques and the best all around white. Its masstone is neither warm nor cool, placing it somewhere between Lead White and Zinc White. It is less prone to cracking and yellowing than Lead White, but it still yellows easily. Titanium White dries slowly in oil form, more slowly than Lead White but more quickly than Zinc White. It is opaque in oil and acrylic forms and semi-opaque in watercolor form. This pigment has good chemical stability, and its tinting strength is superior to both Lead White and Zinc White.
Permanence
Titanium White has excellent permanence and lightfastness.
Toxicity
Titanium dioxide is highly stable and is regarded as non-toxic.
History
Titanium is the ninth most abundant element in the Earth's crust, however mineral deposits that are economical to mine are less common. Titanium dioxide was first discovered in 1821, although it could not be mass produced until 1919. Widespread use of the pigment began in the 1940s. Since that time, it has become the most commonly used white pigment. The name comes from the Latin word Titan, the name for the elder brother of Kronos and ancestor of the Titans, and from the Greek word tito, meaning day or sun.

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