ArtSnag
SchminckePaints

Schmincke Horadam Artist Gouache - Purple Magenta, 15 ml tube

Artist Gouache

Store price

Listed prices, not live quotes. Check delivery, tax and stock at the shop.

  • Blick Art Materials
    $22.03 USDShop
    Recorded Oct 22, 2026, 1:34 AM UTC

Saving an item to My Stash does not start price monitoring.

Product details
Size
15 ml
Blick SKU
00817-6610
About this product range

Schmincke Horadam Gouache is more than just opaque watercolor. Since no white is added to Horadam Gouche to artifically boost its covering power, it can create crisp color blends like no other gouache. Of the 48 colors, all but 8 are based on a single pigment.

Like Horadam Watercolors, colors thin with water and are easily rewetted if left to dry on the palette. Horadam Gouache is so finely ground, it can even be used for 0.15 mm airbrush work.

Many other brands of gouache are "designer" gouaches, with an emphasis on accurate pre-mixed colors for use by the designer. By contrast, Horadam is a "fine artist" gouache, with an emphsis on providing the classic range of pigments as pure, single-pigment colors.

Pigment information

General reference notes about pigments can describe other media (such as oil). They do not verify this product’s exact formulation or behavior.

Quinacridone Magenta

Pigment code
PR122
Type
organic, quinacridone
Chemical formula
C22H16N2O2
Properties
Quinacridone Magenta is a semi-transparent and powerful bluish red with an impressive mixing range. It makes an excellent glazing color and is one of the bluest of the Quinacridone colors. The pigment's properties vary considerably, depending on how it is ground. Quinacridone pigments have relatively low tinting strength in general. For this reason, quinacridone colors are often expensive, because more pigment is required in the formulation.
Permanence
Quinacridone Magenta offers very good lightfastness in most media, but some have argued that it is less lightfast in watercolor form. Although Quinacridone Magenta received only a passing grade of "fair" under ASTM test protocols, other test results have rated the pigment very good to excellent. Transparent reddish violet pigments in general have more problems with lightfastness than any other range of colors. PR122 is often used as the Magenta of CMYK (four color) process printing because it offers a better tradeoff between tinting strength and lightfastness than other pigments in its class.
Toxicity
Quinacridone Magenta has no acute hazards. Overexposure to quinacridone pigments may cause skin irritation. Quinicridone pigments contain a compound found to be a skin, eye, and respiratory irritant.
History
Quinacridone Magenta came from a red violet aniline dye that was first produced in 1858 by Natanson. It was called Magenta to commemorate a battle in Magenta, Italy. Over time, Magenta became the standard color name for a deep, violet red. Although quinacridone compounds became known in the late 19th century, methods of manufacturing so as to make them practical for use as commercial pigments did not begin until the 1950s. PR122 has become particularly popular in the formulation of Magenta for CMYK process printing.
Description
Acra Red, Quinacridone Violet (PV19), Thalo Red Rose.

Track this price

New lows for this exact package, across matched retailers.

Loading your account…

Price history

More to explore

Related supplies from the catalog.